“Markets rely on rules and laws, but those rules and laws in turn depend on truth and trust. Conceal truth or erode trust, and the game becomes so unreliable that no one will want to play. The markets will empty and share prices will collapse, as ordinary people find other places to put their money – into their houses, maybe, or under their beds. The great virtue of capitalism – that it provides a way for the savings of society to be used for the creation of wealth–will have been eroded… Trust, too, is fragile. Like a piece of china, once cracked it is never quite the same. And people’s trust in business, and those who lead it, is today cracking. To many, it seems that executives no longer run their companies for the benefit of consumers, or even of their … employees, but for their personal ambition and financial gain.” Why would people want to make business or invest their money on an unreliable company? Why would they want to trust their capital to a leader’s company of dubio...